We recently wrote “A Publisher’s Guide to Getting Started with E-Commerce” in which we contextualized the shift in focus from advertising to affiliate-commerce amongst publishers. We also provided some useful information for publishers to get started in e-commerce without any overhead. We recently released our Embeddable Collections feature, which provides out-of-the-box functionality that will enable you to embed any e-commerce product or series of products from your brand or affiliate and facilitate a seamless checkout experience without the hassle of managing and fulfilling a headless e-commerce store.
Even better, as a marketplace provider Mav Farm enables the affiliate brands in your Collection to fulfill those orders. This relieves your business the burden of fulfillment, logistics and customer service operations, while providing you with the added value of a new revenue streams.
Embeddable Collections are great for publishers looking for diversified revenue streams, brands looking for increased distribution, and creative solo-entrepreneurs looking to create a quick online store to sell merch or affiliate products anywhere.
Getting Started with Embeddable Collections
You can group your products into collections to make it easier for customers to find them by category.
After you create a collection, it can be shown on your online store as a webpage with a gallery of the products that are in the collection. Your customers can then click a product image on the collection page to visit a specific product's page. You can help customers find and view collections by adding links to the collections in a menu in your store's navigation. The exact layout and appearance of collection pages depends on your theme.
We created this step-by-step guide to assist you in building your first collection in Mav Farm Enterprise (MFE).
Embedding your Collection
Once you’ve created your manual or automated collection, you’re ready to embed the collection onto any webpage. To do so follow these steps:
- Confirm you have saved the collection of products in your Mav Farm Enterprise Catalog
- Hover over the collection to find the Copy Embed Icon that looks something like: </>
- Click on the Copy Embed Icon copy the code
- Paste this code directly into the body of your site. (Note: If you use a sitebuilder or CMS like Webflow, this can be done easily using their embed component)
- Publish this latest code to production or a live version of your site.
Once published to your production or live site, your visitors will now be able to shop the recent collection with a cart and seamlessly integrated checkout functionality.
Advice for Publishers
Publishers using Mav Farm tend to pick products that work well with the editorial, advertorial or video content they publish. You can quickly leverage your current brand customers to sell their products in your marketplace and publication and earn a commission on all sales.
If you’re a publisher interested in getting started with e-commerce on Mav Farm, apply now for a $1000 bonus in Mav Farm credits.