Fashion

The Birth of a New Regime

Atelier New Regime rediscovers itself in its latest collection titled, “The Birth of New Regime”. The Montreal-based brand, which was born as a passion project in 2009, has quickly transformed into a clothing line that celebrates boundless freedoms.
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The Birth of a New Regime

Atelier New Regime rediscovers itself in its latest collection titled, “The Birth of New Regime”. The Montreal-based brand, which was born as a passion project in 2009, has quickly transformed into a clothing line that celebrates boundless freedoms. Now at the precipice of a year that will have a lasting impact on our culture, ANR is stepping confidently into its own future.

Keeping an experiential attitude at the forefront of its concepts is the brand’s co-founder and creative director, Koku Awuye, weighs in on the significance at the crux of this collection. “This is not new to us,” he says. “With slogans like "Peace in the Middle East”, "Usual Suspect”, and "We learn all our gang shit from the government”, every message we try to relay comes from personal experiences we feel others can relate to.”

Photography by Mikey Asanin

The collection further features tees that read “freedom always has a price” and contains multiple pieces referencing Eugene Delacroix’s Liberty Leading the People. To help celebrate this new beginning, office solutions caught up with Awuye and created its own take on the F/W ‘20 collection’s nonconformist attitude.

Read the full interview at office mag.